Sunday, 27 January 2008

OCVC Prospectus

In a very odd example of having come full circle with my new job, Wheeler & Porter were asked to pitch for the higher education prospectus for my old college recently. Pitches are always interesting, because there's no guarentee that you'll actually get the job, so you could put a lot of time and effort into something to no avail. Of course if you put too little effort in, there's no chance you'll get the job and you probably don't deserve it anyway. The jury is still out on whether or not we got this, we where competing against several other companies so who knows.

Design 1: Trusty square format, with the use of large full page images opposite text. Helvetica, yum.

Design 2: This one was designed to be about A5 size. I was going for a small, slightly more unusual format for these (ie not just a A5ish magazine thing.) The idea here was that each course/section would have its own distinctive visual style and colour scheme.




Design 3: This one was more quirky, and slightly longer than I would have liked. Here we tried to sugges the places where the college has campuses (Oxford and Banbury). Technically it also has a campus at Biscester, but no one was interested in trying to represent that place, oddly enough. I also played about with over-the-top stock backgrounds.

This was an impressively long post. If the links are broken I apologise. Ive tried several times to fix them and according to the html it's all dandy, even though it isn't.

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